iGaming Conferences
Going Online:
Leveraging Current Trends
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Now that many online iGaming conferences have moved online thanks to the global coronavirus situation, each operator who is looking to exhibit at or attend one of the events needs to know how they can be as successful as possible and make as many business opportunities as they can from these special events.

One of the key activities in preparing for an online conference is knowing what trends are going to be prevalent there, and shaping their event strategy to accommodate these trends and get the most from the events. Naturally, the switch to online events provides several challenges, as well as the need to change strategies to make these events profitable. Some trends will be similar to offline conferences in years gone by, but many will be new and innovative, and will take rather a lot of forward planning.

Trends at online events

It is very important to know which trends will feature at online conferences if you want to use these events as an integral part of your sales and marketing strategy. Here are some of the top trends that will be extremely important moving forward if businesses want to make a success of online conferences:

1. A truly international network of attendees
Now that events are remote and conducted over the internet, the geographical limitations that stopped certain people from attending certain events have now been left in the past. Anyone can now attend an online conference without having to travel hundreds of miles - and spending lots of money - to do so.

So what does this mean for iGaming businesses? It means that the people you connect with at conferences can be much more diverse, and you aren't limited to the people that you would normally see at offline conferences. You can get a different flavour of the types of services on offer on an international scale rather than simply a regional one.

2. Virtual and augmented reality to create amazing experiences
Although virtual and augmented reality have already become a part of offline iGaming conferences, they will take more of a central role in online events seeing as though there is such a great need to create valuable, immersive experiences remotely. Brands that master and execute a solid virtual reality strategy online will see their potential customers engaging with them more.

One of the principal reasons that events and conferences are so popular and successful is because people and companies are enabled to connect with each other. Naturally, this is made significantly harder by going online, but VR and AR can make these events more special by creating immersive experiences and content.

3. Video calls and webinars replacing face-to-face contact
Offline conferences are a great place to catch up with existing clients and partners, as well as making new ones. One of the reasons for this is because it is so easy to arrange to grab a coffee with someone from your network, go for lunch with a potential supplier, or simply build up a list of fantastic contacts by browsing the stands on offer.

Unfortunately, creating an environment where these small meetings can happen is next to impossible when conferences are moving online. This is one of the major obstacles that all parties involved in online iGaming events have to overcome. That's why video calls and webinars will have to come to the fore and be the main channel for communication. This will take a lot of preparation and planning, and of course everyone will have to be tech-savvy enough to conduct online meetings seamlessly!

4. Leveraging social media to start business conversations
One of the principal ways that meetings can be arranged and leads found for online events is by taking to social media to organise them. LinkedIn will become more important than ever for people attending the online conferences and who are looking to find the right people and opportunities that they are looking for. This is something that is way easier at offline conferences, but next to impossible online.

Thorough research into the people that will be attending will be key. This information could be sought out on Facebook, for example and from there you can start to develop a timetable and a strategy for how you will meet people and speak with them at the online conference. We could even see a situation where simply seeing that someone is attending an online conference may be enough to create a new partnership and make a new deal! By taking to social media, the online conferences are not limited to simply the timeframe they take place - activity can happen before, during and after.

5. Being creative with your content to grab your audience's attention
Creating content at an offline iGaming conference is challenging enough, given that you are competing with hundreds of other providers with big budgets, creative agencies and industry experts, but being creative with your content at an online iGaming event will be even more challenging.

Whether it's keynote speakers with vast online gambling industry experience, informative and engaging video content, or cutting edge thought leadership through articles and white papers, you need to be creating content that grabs your desired audience's attention. This means thinking through and planning your content, creating it professionally, and then using an experienced content manager to put it in front of the people that need to see it. You should also bear in mind that you need to be creating this content before the events, in order to drum up enthusiasm about your business and its offerings.

6. Fully integrated event software for a seamless event experience
For an online event to run seamlessly and to make sure that you are able to get what you want out of it, you need the right technology in place to facilitate the experience. It is wise to seek out a provider with a full-stack, integrated software solution for your online conference needs. If you don't, then you will risk losing out on leads and business opportunities.

There are plenty of options for this type of service, for example All in the Loop, who can help you to produce a seamless experience for your potential iGaming clients, including event registration, lead retrieval, live Q&A sessions, and advanced networking features. Companies that provide services like these will become integral in online iGaming conferences in the coming months and years.

7. Creating a quirky, fun and interesting event atmosphere from home
There isn't much quite like the buzzing atmosphere of an offline iGaming conference, with thousands of people milling about, interesting stands to engage with, and plenty of business people to network with and create amazing commercial opportunities with. Probably the biggest challenge faced by online gambling providers when thinking about taking part in an online conference is how they can recreate this atmosphere.

One of the major trends in online conferences will be seeing iGaming businesses try out different and innovative tactics to try and create fun and interesting experiences for potential customers. There will be many success stories but also many failures where companies don't quite get their approach right. Only time will tell about how iGaming businesses will best leverage virtual events to create an atmosphere that will drive sales.

Conclusion

Virtual conferences are the new normal, and if you are an online gambling business looking to exhibit, then you need to prepare for them with the right tech, strategy and content. If you fail to do this, you won't create the unique experiences that you need to attract the right customers and boost your sales.

Planning, much like at offline conferences, will play a big part in preparing for virtual iGaming events, although the type of planning that you undertake will come in a very different form than previously. Seek advice where necessary, and be as thorough as you can when planning your meetings, content and visuals. If you plan correctly and thoroughly, you will more likely make a success of your event.

Take the time to visit various other online events and conferences not only in the iGaming industry, but across other industries as well. These will give you a good idea of what to do and what not to do at virtual conferences, and you will manage to create fantastic experiences for your customers.
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Changes and amendments


We reserve the right to modify this Policy or its terms relating to the Website and Services at any time, effective upon posting of an updated version of this Policy on the Website. When we do, we will revise the updated date at the bottom of this page. Continued use of the Website and Services after any such changes shall constitute your consent to such changes.


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You acknowledge that you have read this Policy and agree to all its terms and conditions. By accessing and using the Website and Services you agree to be bound by this Policy. If you do not agree to abide by the terms of this Policy, you are not authorized to access or use the Website and Services.


Contacting us


If you would like to contact us to understand more about this Policy or wish to contact us concerning any matter relating to our use of cookies, you may send an email to contact@redlab.dev


This document was last updated on July 28, 2020


Privacy policy
This privacy policy ("Policy") describes how the personally identifiable information ("Personal Information") you may provide on the redlab.deb website ("Website" or "Service") and any of its related products and services (collectively, "Services") is collected, protected and used. It also describes the choices available to you regarding our use of your Personal Information and how you can access and update this information. This Policy is a legally binding agreement between you ("User", "you" or "your") and Red Lab LLC ("Red Lab LLC", "we", "us" or "our"). By accessing and using the Website and Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Agreement. This Policy does not apply to the practices of companies that we do not own or control, or to individuals that we do not employ or manage.


Automatic collection of information


When you open the Website, our servers automatically record information that your browser sends. This data may include information such as your device's IP address, browser type and version, operating system type and version, language preferences or the webpage you were visiting before you came to the Website and Services, pages of the Website and Services that you visit, the time spent on those pages, information you search for on the Website, access times and dates, and other statistics.


Information collected automatically is used only to identify potential cases of abuse and establish statistical information regarding the usage and traffic of the Website and Services. This statistical information is not otherwise aggregated in such a way that would identify any particular user of the system.


Collection of personal information


You can access and use the Website and Services without telling us who you are or revealing any information by which someone could identify you as a specific, identifiable individual. If, however, you wish to use some of the features on the Website, you may be asked to provide certain Personal Information (for example, your name and e-mail address). We receive and store any information you knowingly provide to us when you make a purchase, or fill any online forms on the Website. When required, this information may include the following:


- Personal details such as name, country of residence, etc.

- Contact information such as email address, address, etc.

- Account details such as user name, unique user ID, password, etc.

- Proof of identity such as photocopy of a government ID.

- Payment information such as credit card details, bank details, etc.

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- Information about other individuals such as your family members, friends, etc.

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You can choose not to provide us with your Personal Information, but then you may not be able to take advantage of some of the features on the Website. Users who are uncertain about what information is mandatory are welcome to contact us.


Use and processing of collected information


In order to make the Website and Services available to you, or to meet a legal obligation, we need to collect and use certain Personal Information. If you do not provide the information that we request, we may not be able to provide you with the requested products or services. Some of the information we collect is directly from you via the Website and Services. However, we may also collect Personal Information about you from other sources. Any of the information we collect from you may be used for the following purposes:


- Fulfill and manage orders

- Deliver products or services

- Improve products and services

- Send administrative information

- Send marketing and promotional communications

- Respond to inquiries and offer support

- Request user feedback

- Improve user experience

- Post customer testimonials

- Deliver targeted advertising

- Administer prize draws and competitions

- Enforce terms and conditions and policies

- Protect from abuse and malicious users

- Respond to legal requests and prevent harm

- Run and operate the Website and Services


Processing your Personal Information depends on how you interact with the Website and Services, where you are located in the world and if one of the following applies: (i) you have given your consent for one or more specific purposes; this, however, does not apply, whenever the processing of Personal Information is subject to California Consumer Privacy Act or European data protection law; (ii) provision of information is necessary for the performance of an agreement with you and/or for any pre-contractual obligations thereof; (iii) processing is necessary for compliance with a legal obligation to which you are subject; (iv) processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in us; (v) processing is necessary for the purposes of the legitimate interests pursued by us or by a third party.


Note that under some legislations we may be allowed to process information until you object to such processing (by opting out), without having to rely on consent or any other of the following legal bases below. In any case, we will be happy to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Information is a statutory or contractual requirement, or a requirement necessary to enter into a contract.


Billing and payments


We use third party payment processors to assist us in processing your payment information securely. Such third party processors' use of your Personal Information is governed by their respective privacy policies which may or may not contain privacy protections as protective as this Policy. We suggest that you review their respective privacy policies.


Disclosure of information


Depending on the requested Services or as necessary to complete any transaction or provide any service you have requested, we may contract with other companies and share your information with your consent with our trusted third parties that work with us, any other affiliates and subsidiaries we rely upon to assist in the operation of the Website and Services available to you. We do not share Personal Information with unaffiliated third parties. These service providers are not authorized to use or disclose your information except as necessary to perform services on our behalf or comply with legal requirements. We may share your Personal Information for these purposes only with third parties whose privacy policies are consistent with ours or who agree to abide by our policies with respect to Personal Information. These third parties are given Personal Information they need only in order to perform their designated functions, and we do not authorize them to use or disclose Personal Information for their own marketing or other purposes.


We will disclose any Personal Information we collect, use or receive if required or permitted by law, such as to comply with a subpoena, or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.


In the event we go through a business transition, such as a merger or acquisition by another company, or sale of all or a portion of its assets, your user account, and Personal Information will likely be among the assets transferred.


Retention of information


We will retain and use your Personal Information for the period necessary to comply with our legal obligations, resolve disputes, and enforce our agreements unless a longer retention period is required or permitted by law. We may use any aggregated data derived from or incorporating your Personal Information after you update or delete it, but not in a manner that would identify you personally. Once the retention period expires, Personal Information shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after the expiration of the retention period.


Transfer of information


Depending on your location, data transfers may involve transferring and storing your information in a country other than your own. You are entitled to learn about the legal basis of information transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by us to safeguard your information. If any such transfer takes place, you can find out more by checking the relevant sections of this Policy or inquire with us using the information provided in the contact section.


The rights of users


You may exercise certain rights regarding your information processed by us. In particular, you have the right to do the following: (i) you have the right to withdraw consent where you have previously given your consent to the processing of your information; (ii) you have the right to object to the processing of your information if the processing is carried out on a legal basis other than consent; (iii) you have the right to learn if information is being processed by us, obtain disclosure regarding certain aspects of the processing and obtain a copy of the information undergoing processing; (iv) you have the right to verify the accuracy of your information and ask for it to be updated or corrected; (v) you have the right, under certain circumstances, to restrict the processing of your information, in which case, we will not process your information for any purpose other than storing it; (vi) you have the right, under certain circumstances, to obtain the erasure of your Personal Information from us; (vii) you have the right to receive your information in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that your information is processed by automated means and that the processing is based on your consent, on a contract which you are part of or on pre-contractual obligations thereof.


The right to object to processing


Where Personal Information is processed for the public interest, in the exercise of an official authority vested in us or for the purposes of the legitimate interests pursued by us, you may object to such processing by providing a ground related to your particular situation to justify the objection. You must know that, however, should your Personal Information be processed for direct marketing purposes, you can object to that processing at any time without providing any justification. To learn, whether we are processing Personal Information for direct marketing purposes, you may refer to the relevant sections of this document.


Data protection rights under GDPR


If you are a resident of the European Economic Area (EEA), you have certain data protection rights and Red Lab LLC aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Information. If you wish to be informed what Personal Information we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:


- You have the right to request access to your Personal Information that we store and have the ability to access your Personal Information.

- You have the right to request that we correct any Personal Information you believe is inaccurate. You also have the right to request us to complete the Personal Information you believe is incomplete.

- You have the right to request the erase your Personal Information under certain conditions of this Policy.

- You have the right to object to our processing of your Personal Information.

- You have the right to seek restrictions on the processing of your Personal Information. When you restrict the processing of your Personal Information, we may store it but will not process it further.

- You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.

- You also have the right to withdraw your consent at any time where Red Lab LLC relied on your consent to process your Personal Information.


You have the right to complain to a Data Protection Authority about our collection and use of your Personal Information. For more information, please contact your local data protection authority in the European Economic Area (EEA).


California privacy rights


In addition to the rights as explained in this Policy, California residents who provide Personal Information (as defined in the statute) to obtain products or services for personal, family, or household use are entitled to request and obtain from us, once a calendar year, information about the Personal Information we shared, if any, with other businesses for marketing uses. If applicable, this information would include the categories of Personal Information and the names and addresses of those businesses with which we shared such personal information for the immediately prior calendar year (e.g., requests made in the current year will receive information about the prior year). To obtain this information please contact us.


How to exercise these rights


Any requests to exercise your rights can be directed to Red Lab LLC through the contact details provided in this document. Please note that we may ask you to verify your identity before responding to such requests. Your request must provide sufficient information that allows us to verify that you are the person you are claiming to be or that you are the authorized representative of such person. You must include sufficient details to allow us to properly understand the request and respond to it. We cannot respond to your request or provide you with Personal Information unless we first verify your identity or authority to make such a request and confirm that the Personal Information relates to you.


Privacy of children


We do not knowingly collect any Personal Information from children under the age of 18. If you are under the age of 18, please do not submit any Personal Information through the Website and Services. We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce this Policy by instructing their children never to provide Personal Information through the Website and Services without their permission. If you have reason to believe that a child under the age of 18 has provided Personal Information to us through the Website and Services, please contact us. You must also be at least 16 years of age to consent to the processing of your Personal Information in your country (in some countries we may allow your parent or guardian to do so on your behalf).


Cookies


The Website and Services use "cookies" to help personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.


We may use cookies to collect, store, and track information for statistical purposes to operate the Website and Services. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. To learn more about cookies and how to manage them, visit internetcookies.org


Do Not Track signals


Some browsers incorporate a Do Not Track feature that signals to websites you visit that you do not want to have your online activity tracked. Tracking is not the same as using or collecting information in connection with a website. For these purposes, tracking refers to collecting personally identifiable information from consumers who use or visit a website or online service as they move across different websites over time. How browsers communicate the Do Not Track signal is not yet uniform. As a result, the Website and Services are not yet set up to interpret or respond to Do Not Track signals communicated by your browser. Even so, as described in more detail throughout this Policy, we limit our use and collection of your personal information.


Advertisements


We may permit certain third party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on the Website. These companies may deliver ads that might place cookies and otherwise track user behavior.


Affiliates


We may disclose information about you to our affiliates for the purpose of being able to offer you related or additional products and services. Any information relating to you that we provide to our affiliates will be treated by those affiliates in accordance with the terms of this Policy.


Email marketing


We offer electronic newsletters to which you may voluntarily subscribe at any time. We are committed to keeping your e-mail address confidential and will not disclose your email address to any third parties except as allowed in the information use and processing section or for the purposes of utilizing a third party provider to send such emails. We will maintain the information sent via e-mail in accordance with applicable laws and regulations.


In compliance with the CAN-SPAM Act, all e-mails sent from us will clearly state who the e-mail is from and provide clear information on how to contact the sender. You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or by contacting us. However, you will continue to receive essential transactional emails.


Links to other resources


The Website and Services contain links to other resources that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other resources or third parties. We encourage you to be aware when you leave the Website and Services and to read the privacy statements of each and every resource that may collect Personal Information.


Information security


We secure information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. We maintain reasonable administrative, technical, and physical safeguards in an effort to protect against unauthorized access, use, modification, and disclosure of Personal Information in its control and custody. However, no data transmission over the Internet or wireless network can be guaranteed. Therefore, while we strive to protect your Personal Information, you acknowledge that (i) there are security and privacy limitations of the Internet which are beyond our control; (ii) the security, integrity, and privacy of any and all information and data exchanged between you and the Website and Services cannot be guaranteed; and (iii) any such information and data may be viewed or tampered with in transit by a third party, despite best efforts.


Data breach


In the event we become aware that the security of the Website and Services has been compromised or users Personal Information has been disclosed to unrelated third parties as a result of external activity, including, but not limited to, security attacks or fraud, we reserve the right to take reasonably appropriate measures, including, but not limited to, investigation and reporting, as well as notification to and cooperation with law enforcement authorities. In the event of a data breach, we will make reasonable efforts to notify affected individuals if we believe that there is a reasonable risk of harm to the user as a result of the breach or if notice is otherwise required by law. When we do, we will post a notice on the Website.


Changes and amendments


We reserve the right to modify this Policy or its terms relating to the Website and Services from time to time in our discretion and will notify you of any material changes to the way in which we treat Personal Information. When we do, we will revise the updated date at the bottom of this page. We may also provide notice to you in other ways in our discretion, such as through contact information you have provided. Any updated version of this Policy will be effective immediately upon the posting of the revised Policy unless otherwise specified. Your continued use of the Website and Services after the effective date of the revised Policy (or such other act specified at that time) will constitute your consent to those changes. However, we will not, without your consent, use your Personal Information in a manner materially different than what was stated at the time your Personal Information was collected.


Acceptance of this policy


You acknowledge that you have read this Policy and agree to all its terms and conditions. By accessing and using the Website and Services you agree to be bound by this Policy. If you do not agree to abide by the terms of this Policy, you are not authorized to access or use the Website and Services.


Contacting us


If you would like to contact us to understand more about this Policy or wish to contact us concerning any matter relating to individual rights and your Personal Information, you may send an email to contact@redlab.dev


This document was last updated on July 28, 2020


Acceptable use policy
This acceptable use policy ("Policy") sets forth the general guidelines and acceptable and prohibited uses of the redlab.dev website ("Website" or "Service") and any of its related products and services (collectively, "Services"). This Policy is a legally binding agreement between you ("User", "you" or "your") and Red Lab LLC ("Red Lab LLC", "we", "us" or "our"). By accessing and using the Website and Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Agreement. If you are entering into this Agreement on behalf of a business or other legal entity, you represent that you have the authority to bind such entity to this Agreement, in which case the terms "User", "you" or "your" shall refer to such entity. If you do not have such authority, or if you do not agree with the terms of this Agreement, you must not accept this Agreement and may not access and use the Website and Services. You acknowledge that this Agreement is a contract between you and Red Lab LLC, even though it is electronic and is not physically signed by you, and it governs your use of the Website and Services.


Prohibited activities and uses


You may not use the Website and Services to engage in activity that is illegal under applicable law, that is harmful to others, or that would subject us to liability, including, without limitation, in connection with any of the following, each of which is prohibited under this Policy:


- Disclosing sensitive personal information about others.

- Collecting, or attempting to collect, personal information about third parties without their knowledge or consent.

- Threatening harm to persons or property or otherwise harassing behavior.

- Purchasing any of the offered Services on someone else's behalf.

- Misrepresenting or fraudulently representing products or services.

- Infringing the intellectual property or other proprietary rights of others.

- Facilitating, aiding, or encouraging any of the above activities through the Website and Services.


System abuse


Any User in violation of the Website and Services security is subject to criminal and civil liability, as well as immediate account termination. Examples include, but are not limited to the following:


- Use or distribution of tools designed for compromising security of the Website and Services.

- Intentionally or negligently transmitting files containing a computer virus or corrupted data.

- Accessing another network without permission, including to probe or scan for vulnerabilities or breach security or authentication measures.

- Unauthorized scanning or monitoring of data on any network or system without proper authorization of the owner of the system or network.


Service resources


You may not consume excessive amounts of the resources of the Website and Services or use the Website and Services in any way which results in performance issues or which interrupts the Services for other Users. Prohibited activities that contribute to excessive use, include without limitation:


- Deliberate attempts to overload the Website and Services and broadcast attacks (i.e. denial of service attacks).

- Engaging in any other activities that degrade the usability and performance of the Website and Services.


Enforcement


We reserve our right to be the sole arbiter in determining the seriousness of each infringement and to immediately take corrective actions, including but not limited to:


- Suspending or terminating your Service with or without notice upon any violation of this Policy.

- Disabling or removing any content which is prohibited by this Policy, including to prevent harm to others or to us or the Website and Services, as determined by us in our sole discretion.

- Reporting violations to law enforcement as determined by us in our sole discretion.


A backup of User's data may be requested, however, we may not be able to provide you with one and, as such, you are strongly encouraged to take your own backups.


Nothing contained in this Policy shall be construed to limit our actions or remedies in any way with respect to any of the prohibited activities. We reserve the right to take any and all additional actions we may deem appropriate with respect to such activities, including without limitation taking action to recover the costs and expenses of identifying offenders and removing them from the Website and Services, and levying cancellation charges to cover our costs. In addition, we reserve at all times all rights and remedies available to us with respect to such activities at law or in equity.


Reporting violations


If you have discovered and would like to report a violation of this Policy, please contact us immediately. We will investigate the situation and provide you with full assistance.


Changes and amendments


We reserve the right to modify this Policy or its terms relating to the Website and Services at any time, effective upon posting of an updated version of this Policy on the Website. When we do, we will revise the updated date at the bottom of this page. Continued use of the Website and Services after any such changes shall constitute your consent to such changes.


Acceptance of this policy


You acknowledge that you have read this Policy and agree to all its terms and conditions. By accessing and using the Website and Services you agree to be bound by this Policy. If you do not agree to abide by the terms of this Policy, you are not authorized to access or use the Website and Services.


Contacting us


If you would like to contact us to understand more about this Policy or wish to contact us concerning any matter relating to it, you may send an email to contact@redlab.dev


This document was last updated on July 28, 2020